Fleabag is a British TV dramedy that perfectly blends biting humour with deep emotional resonance, creating a tone that is both flippant and heartbreakingly sincere. Themes of loneliness, female sexuality, religion and self-sabotage are explored with nuance and authenticity.

The art direction is emotionally intimate, unfiltered and evocative. Deep, warm tones emphasize the introspective, moody nature of Fleabag’s world. The typography balances the elegance of blackletter with a messy, imperfect texture treatment.